Sustainable Wardrobe

CMMN SWDN, Saif Bakir och Emma Hedlund, Malmö.

CMMN SWDN, Saif Bakir and Emma Hedlund, Malmö. The brand’s ambition is to promote a new perspective of masculinity – one that mixes influences from youthful subcultures with elegant, tailored details. CMMN SWDN offers designs that are best described as hybrids between subtle wardrobe must-haves and dramatic creations.

BIRGITTA HELMERSSON, Birgitta Helmersson, Malmö.

Birgitta Helmersson designs and develops sewing patterns and garments exclusively based on a zero-waste production model, which means that no fabric is wasted in the cutting and sewing process. A small team creates limited collections and one-of-a-kind pieces made of natural and recycled fabrics designed and manufactured on-site. Having been previously based in Melbourne, Australia, Birgitta has 20 years of industry experience as a designer, a seamstress, and a pattern maker in both fashion and theatrical costume design. She established her brand in 2013, but decided in 2018 to reconnect with her roots by relocating her business and family to Sweden. Birgitta now also runs the fashion brand Helgrose with her partner, Sam Grose.

PAMPAS, Linnéa Samia Khalil, Malmö.

Pampas operates by and large on the zero-waste principles, and it continually strives to make the best use of all excess production materials. The company produces patterns with as little waste material as possible. Be it fabric or other applications, something new is always created!  Because Pampas believes in small scale production, and therefore makes garments to order, no unnecessary manufacturing or warehousing is required. Everything is produced and manufactured in Pampa's studio in Malmö, which is adjacent to its physical store and showroom.

Hanna Wittrock, Senior Lecturer, The Swedish School of Textile, Borås

Anna Lidström, Fashion Designer and Researcher, The Swedish School of Textiles, Borås

Maria Collings, The Tardigrades, Malmö

Since 1948, Elfa has been making sustainable and functional storage solutions that adapt to meet people’s unique needs - whatever stage of life they are in. Our philosophy is to create more valuable living space through ingenious storage. With our customizable storage systems and made-to-measure sliding doors, you can utilize all your available space. Elfa values high quality, functional and innovative solutions that allow you to make the most of your space. Moreover, we want your Elfa system to be your storage partner throughout your life and have made it easy for you to reuse, relocate and expand on it when the need arises.

In the Autumn of 2021, Studio Elfa opened its doors at Hansa, Malmö’s premier shopping centre located in the heart of the city. At Studio Elfa you will find plenty of inspiration and get our Planning Experts’ finest storage tips! Of course, we offer professional advice on planning and designing your solution whether it’s a lovely walk-in closet, a home office, living room or hallway system. The studio has exclusive wardrobe furnishings and other smart accessories for sale, such as storage bins, coat hangers, jewelry boxes, and more from Marie Kondo and The Container Store. Read more about Studio Elfa here: https://elfa.com/sv-se/studioelfahansa