Niklas Madsen, CEO and founder of Superlab, is a designer and future strategist.
For the past 10 years he has worked actively with "Trend Scouting" around the world to figure out where are we headed, "how will we live and work in the future?". For over 20 years, he and his company have worked with product development and interior design for large and small companies such as: Resurs Bank, David Design, Nola, Kinnarps, Citrix System, Mindpark Co-working, Byn Co-work, BDO, Aspia, HSB and Castellum.
In 2017, Superlab released the book "Playful Office - The future office philosophy that turns employees into employees." Now they are in full swing writing their second book that focuses on "Disruptive Future", the disruptive value we live in where everything will constantly change. The feasibility studies and writing have already been going on since 2019 and the pandemic has only accelerated the process even more. In recent years, the entire Superlab team has spent over 2 hours a day reading reports, researching and focusing on how our world is evolving and changing. Through research reports, surveys, observations and in-depth interviews with customers and other experts, Superlab has analyzed the situation and created an overall idea of where we may be heading. Superlab believes that they have found the tools for how each individual business can find its way back, to the new normal and into the future.
